Modern Morena
BRANDING & PACKAGING DESIGN (EXERCISE)
Modern Morena is a dynamic cosmetics brand with a powerful mission to empower brown-skinned women and defy conventional beauty norms. The brand's exuberant style permeates every aspect, from the captivating shades of their products to the mesmerizing labels and packaging. Drawing inspiration from Mondrian's artistic legacy, the design showcases abstract art with geometric shapes, intricate patterns, and a vivacious array of bold colours. Rooted in the Modernist movement, the brand passionately encourages brown-skinned women to embrace their unique beauty and feel self-assured while adorning themselves with vibrant colours, breaking free from outdated societal expectations that discourage such expression.
TOOLS
Adobe Dimension
Adobe Illustrator
Adobe InDesign
Fusion 360
